Antitrust Implications of the Banning Surveillance Advertising Act
Alisha Parker-Martell The Banning Surveillance Advertising Act, proposed in the 117th Congress of the House of Representatives by Congresswoman Eshoo, would improve consumer data protection but would also have negative consequences on market competition in sectors that utilize user data. This Act is indicative of a growing conflict between antitrust policy and consumer data privacy. This essay argues that future federal consumer data privacy legislation should attempt to balance the competing interests of market health and consumer privacy rights by prohibiting exploitative uses of consumer data and mandating consumer data sharing and a period of exclusive use of collected data....
Lord of the Gadflies: Dispelling Confusion over Celebrity Likeness by Applying the Right of Publicity to Commercial Speech on Social Media
Nicholas Turgiss Celebrities have increasingly used social media to market themselves. This trend has given rise to confusion as to the extent of a celebrity’s right over their own likeness. This article discusses the right of publicity and argues that because celebrity social media accounts have significant commercial aspects, celebrities’ likenesses on those accounts should receive protective commercial speech interests. This article also urges courts to recognize these protective interests in celebrity social media accounts and provide additional protection to smaller social media influencers from the appropriation of their own likenesses. Read Full Text Here
FTC Social Media Endorsement Guidelines: The Effects on Social Media Users and Business Owners
Jason Kim In the midst of heydays of social media, a social media user will inevitably face a product or service endorsement post in his/her social media feed or thread page. However, in the endorsement post, it is quite rare to see disclosure information as to whether the social media endorser has some kind of commercial relationship with the product manufacturer or service provider. On September 7, 2017 the FTC issued its first ever legal action against individual social media endorsers for posting endorsement posts without revealing their commercial relationship with the service providing company. This action by the FTC...
The Presidential Right of Publicity
Sean T. Masson Although the right of publicity has historically been a cause of action invoked by celebrities to protect themselves from an extensive range of conduct, the question remains whether non-traditional celebrities deserve the same rights. Can President Obama protect against the unauthorized use of his image since he has arguably attained celebrity-like status? I believe the answer is, to modify the President’s campaign mantra, “Yes [He] Can.” This Essay briefly discusses the application of the right of publicity to President Obama and concludes with suggestions on how he should protect that right. As evidenced by the multi-million dollar...
“Indecent” Deception: The Role of Communications Decency Act § 230 in Balancing Consumer and Marketer Interests Online
Amy J. Tindell Should web hosts like Mindspring and online auction houses like eBay be held to the same standard as CSI, a brick-and-mortar flea market operator? Or does the Internet require special treatment due to its higher value as a vast source of information, communication, and social networking? On one hand, the Internet is a developing resource that the free market could shape without governmental regulation. Additionally, it is likely technologically infeasible for Mindspring or eBay to screen every vendor and product that passes through its virtual universe. On the other hand, consumers deserve protection from false and deceptive...