Misbehaved Marks: Exploring the Implications of Iancu v. Brunetti


Devon Sanders

In Iancu v. Brunetti, the Supreme Court decided that the First Amendment barred the United States Patent and Trademark Office from denying trademark registration for “immoral or scandalous” marks. This marked the first time that owners could register potentially obscene or derogatory marks. This decision changes the future of trademark registration and leaves lasting repercussions throughout trademark law in general. This Article explores the history of trademark law’s ban on registration for immoral or scandalous marks, recent judicial reform with Iancu v. Brunetti and its implications, and potential solutions to challenges caused by the decision.

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