Ye-Eun Sung
Consumers often unknowingly enter brick-and-mortar stores that utilize facial recognition technology. Many are, therefore, at risk of their biometric data being wrongfully used without their consent or knowledge. The delay in the courts’ and the federal government’s response to facial recognition technology has allowed its development and use to remain unregulated. Although regulation of this technology is essential, its use should not be banned outright. Due to the changing retail landscape, facial recognition technology provides brick-and-mortar stores with information that allows them to remain relevant in a market that relies significantly on the internet and e-commerce.