Hannah Niemczyk
Innovation in the food and beverage landscape has increased significantly in recent years, contributing to a flourishing marketplace that is excitingly diverse but deceptive to the unsuspecting public. Consumers have more variety than ever at the supermarket, so factors such as health and wellness may determine what makes the cut at checkout. Meanwhile, brands curate advertisements to edge out the competition, often capitalizing on market trends and overpromising on label claims. To achieve holistic consumer protection, this Article explores false and misleading gut health claims considering the Summer 2024 class action involving the popular prebiotic beverage brand “Poppi” that shook up the soda game. How fizzy can gut health claims get before they go flat?