Not Quite a Marathon


Keith Levinsky

The dispute over “Marathon Monday” trademark began in 2011 when Velocity LLC applied to register the trademark in connection with sweatshirts, hats, and other clothing. Velocity, a clothing company from Everett, Massachusetts, produced clothing for the BAA from 2009 to 2010. The company asked the BAA about becoming the official licensee of the Boston Marathon trademark, but the BAA refused since it already had an exclusive agreement with Adidas. Adidas is the Official Footwear and Apparel Supplier of the Boston Marathon and provides apparel to Marathon volunteers, race officials, and runners.

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