Before industrialization, households were resourceful and innovative in making their belongings last. However, with the rise of technology and modern society, consumerism has taken precedence, leading people to rely on corporations to address issues once solved through self-sufficiency. Over time, there has been an increasing desire for privacy, evident in trends such as digital communication, remote work, and online shopping. Such actions cause people to feel the need to do things themselves and be responsible for many social issues that are mentioned in the media. Companies further reinforce this notion through the concept of ‘individualization of responsibility,’ shifting the burden of environmental impact onto consumers. Individual responsibility puts focus on the social challenges of environmentalism to be fixed specifically by the consumer rather than the corporation that fuels the issues. This is a constructional system that has evolved as the world advances and is highly aligned with corrupt capitalistic ideals. The reason companies support such ideology is because they can seek profits from the consumers while also not having to deal with the repercussions that their products create for the environment. When corporations are held accountable for these issues, the associated costs often threaten their profit margins, making them reluctant to take meaningful action. And so they support the idea that consumers need to recycle their items and repurpose the items by themselves because if they don’t, the consumers themselves would be harming the environment. In reality, one could say that the creation of the product is the real reason why the environment is being harmed. As consumers become more environmentally conscious, they invest in ‘green products’ that appear sustainable. However, these purchases still feed into the cycle of consumerism, encouraging repeated consumption that ultimately benefits corporations. Ultimately, corporations employ various tactics to make consumers feel like they are making a difference. However, real change requires examining the root causes of these issues and challenging the systems that shape our daily lives.