Lord of the Gadflies: Dispelling Confusion over Celebrity Likeness by Applying the Right of Publicity to Commercial Speech on Social Media
Nicholas Turgiss Celebrities have increasingly used social media to market themselves. This trend has given rise to confusion as to the extent of a celebrity’s right over their own likeness. This article discusses the right of publicity and argues that because celebrity social media accounts have significant commercial aspects, celebrities’ likenesses on those accounts should receive protective commercial speech interests. This article also urges courts to recognize these protective interests in celebrity social media accounts and provide additional protection to smaller social media influencers from the appropriation of their own likenesses. Read Full Text Here
Defining Copyright Protections on Social Media in the Age of Instagram #Reposts
Jessica Barbaria Globally, more than one billion people use Instagram every month. It is no wonder Instagram’s impressive user base has attracted big businesses to the platform. Brands seeking to grow their audiences often turn to social media to reach new customers, engage with existing customers, and source marketing content. Despite brands’ increasing reliance on Instagram, the legal boundaries of social media marketing are not well defined. Brands do not always know when they have permission to exploit user-generated content, and users do not always feel their content is fully protected. To clarify this uncertainty, Congress should amend the Copyright...
FTC Social Media Endorsement Guidelines: The Effects on Social Media Users and Business Owners
Jason Kim In the midst of heydays of social media, a social media user will inevitably face a product or service endorsement post in his/her social media feed or thread page. However, in the endorsement post, it is quite rare to see disclosure information as to whether the social media endorser has some kind of commercial relationship with the product manufacturer or service provider. On September 7, 2017 the FTC issued its first ever legal action against individual social media endorsers for posting endorsement posts without revealing their commercial relationship with the service providing company. This action by the FTC...