Disclaimers: The Solution to Source Confusion in Sports Merchandising?
William Wheeler This Article evaluates the ramifications of modern trademark law in the context of sports apparel and logos. Collegiate and professional sports teams have utilized modern trademark law to enact a licensing regime where third-party companies must pay royalties to produce apparel with collegiate logos. This regime assumes the inherent value of trademarks on sports apparel is derived from their association with the teams they represent, not the logo itself. This Article examines various approaches courts have taken to address the dichotomy between the necessary consumer association and the reality that the logos themselves are what draw consumers. Most...
From Canvas to Designer Cloth: The Exploitative Nature of the Fair Use Doctrine in the Arts
Victoria Schmidt This Essay examines the controversial launch of the 2020 COACH® x Basquiat Collection featuring the signature image of Jean- Michel Basquiat on Coach purses and clothing. These signature images were part of a larger work of art by Basquiat that aimed to critique racial segregation, police brutality, and the capitalistic pull of American society. Basquiat supporters critique the collaboration as a misappropriation of the artist’s message. Under this assumption, this Essay evaluates the scope of the fair use doctrine through a hypothetical copyright infringement claim against Coach. This Essay examines the provisions of current copyright laws and advocates...
Defining Copyright Protections on Social Media in the Age of Instagram #Reposts
Jessica Barbaria Globally, more than one billion people use Instagram every month. It is no wonder Instagram’s impressive user base has attracted big businesses to the platform. Brands seeking to grow their audiences often turn to social media to reach new customers, engage with existing customers, and source marketing content. Despite brands’ increasing reliance on Instagram, the legal boundaries of social media marketing are not well defined. Brands do not always know when they have permission to exploit user-generated content, and users do not always feel their content is fully protected. To clarify this uncertainty, Congress should amend the Copyright...