FTC Social Media Endorsement Guidelines: The Effects on Social Media Users and Business Owners
Jason Kim In the midst of heydays of social media, a social media user will inevitably face a product or service endorsement post in his/her social media feed or thread page. However, in the endorsement post, it is quite rare to see disclosure information as to whether the social media endorser has some kind of commercial relationship with the product manufacturer or service provider. On September 7, 2017 the FTC issued its first ever legal action against individual social media endorsers for posting endorsement posts without revealing their commercial relationship with the service providing company. This action by the FTC...
A Constitutional Right to Deceive?: The First Amendment Implications of Regulating Pay per Click
Peter T. Tschanz Despite Paid Placement’s utility from a marketing perspective, the practice has been sharply criticized. Some authors argue that a search engine’s failure to clearly segregate Sponsored Results leads many users to believe they are delivered based on relevancy alone. These authors argue that this misconception can only be corrected by incorporating uniform regulations for presenting Sponsored Results. Although these regulations are well-intentioned, requiring a normative framework for arranging Sponsored Results may come at a price. The right to freedom of speech necessarily includes the right not to speak. Imposing a regulatory framework for presenting Sponsored Results would...