Opiates and Advertising

Timeline created by Matt Owens

Sources consulted

Applegate, Edd. Rise of Advertising in the United States: A History of Innovation to 1960. Rowman & Littlefield, 2014.

Donohue, Julie. A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection. 4th ed., vol. 84, Blackwell Publishing. 2006.

Hooten, Kyle M, and Michael Hooten. “Unique Origins of Modern Opioid Marketing and the Link to the Opioid Epidemic: A Historical Perspective.” Pain Medicine, vol. 20, no. 8 (March 2019): 1638–1639.

“How Advertising Shaped the First Opioid Epidemic.” Smithsonian Institution. April 3rd, 2018. https://www.smithsonianmag.com/science-nature/how-advertising-shaped-first-opioid-epidemic-1809684 44/.

Maines, Denise. “Why the Appeal? A Study of Almanacs Advertising Dr. Chase’s Patent Medicines, 1904-1959.” Canadian Pharmacists Journal (July 2012). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3567798/.

Petty, Ross D. “Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing.” Journal of Macromarketing, (July 2019). https://journals.sagepub.com/doi/full/10.1177/0276146719865770.

Quinones, Sam. Dreamland: The True Tale of America’s Opiate Epidemic. Bloomsbury Press, 2019.

“The History of Drug Advertising.” Weill Cornell Medicine Samuel J. Wood Library. https://library.weill.cornell.edu/about-us/snake%C2%A0oil%C2%A0-social%C2%A0media-drug-adverti sing-your-health/history-drug-advertising.

Trickey, Erick. “Inside the Story of America’s 19th-Century Opiate Addiction.” Smithsonian Institution. January 4th, 2018. https://www.smithsonianmag.com/history/inside-story-americas-19th-century-opiate-addiction-18096767 3/.

Van Hout, Marie Claire & Hearne Evelyn “Vintage Meds”: A Netnographic Study of User Decision-Making, Home Preparation, and Consumptive Patterns of Laudanum, Substance Use & Misuse. 2015. https://www.tandfonline.com/doi/pdf/10.3109/10826084.2014.991408?needAccess=true.

Van Zee, Art. “The Promotion and Marketing of Oxycontin: Commercial Triumph, Public Health Tragedy.” American Journal of Public Health, (February 2009). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2622774/#:~:text=When%20Purdue%20Pharma%20intr oduced%20OxyContin,almost%20%241.1%20billion%20in%202000.